about us


We're a group who loves discovering and supporting local, independent restaurants in the cities in which we live and travel. With busy lives on-the-go, we often eat on-the-go.

Similar to many people, we were ordering takeout meals from restaurants more often than dining in them, and we were increasingly frustrated with ordering processes. We couldn’t order from our favorite places online or through our smartphones when and how we wanted. For this, The Usual was created.

The Usual connects local, independent restaurants with consumers where they are, even on-the-move for convenient online and mobile ordering. For consumers, easily store and re-order your “Usual” orders at your favorite restaurants. Plus, earn rewards where you dine with your electronic punchcard.

Our executive and advisory team includes backgrounds in restaurant and hospitality operations, loyalty program technology and best practices, entrepreneurship, and management strategy. Our software platform is patent-pending.

We encourage you to give The Usual a try today!

Please let us know how we can keep improving our service to you.

Question, feedback, or just want to say hi? Contact Us.

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